Module 7 • Lesson 4 15 Min Read

Case Studies in Behavioral Finance: The Graveyard of Good Intentions

History doesn't repeat itself, but it often rhymes. From Sir Isaac Newton losing millions to the modern IPO frenzy, let's examine the evidence to understand why smart people make terrible financial decisions.

Key Takeaways

  • Intelligence ≠ Immunity: Sir Isaac Newton, one of the smartest humans ever, lost a fortune because of Envy and Herd Mentality .
  • Bubbles have a pattern: Every market bubble follows the same 4 stages: Stealth, Awareness, Mania, and Blow-off. Recognizing the "Mania" phase can save you.
  • The IPO Trap: Retail investors often buy IPOs at the peak of hype (Social Proof Bias), ignoring valuations, leading to long-term losses.

Case Study 1: The Genius Who Failed (Isaac Newton)

The Event: The South Sea Bubble (1720).
The Victim: Sir Isaac Newton, the physicist who discovered gravity and calculus.

Newton invested early in the South Sea Company and made a huge profit (£7,000, which was a fortune back then). He sensed the market was getting crazy, so he sold and exited. Smart move, right?

However, the stock price kept going up. His friends who stayed invested were getting richer than him. Newton watched this for months. Finally, overcome by FOMO (Fear Of Missing Out) and Envy , he jumped back in near the very top of the market with nearly all his money.

Months later, the bubble burst. Newton lost £20,000 (millions in today's money).

"I can calculate the motion of heavenly bodies, but not the madness of people." – Isaac Newton

The Lesson: IQ does not protect you from emotion. In fact, smart people are often more overconfident, making them more vulnerable to big mistakes.


Case Study 2: The Anatomy of a Bubble

Whether it's Tulips in 1637, Dot-Com stocks in 2000, or Housing in 2008, every financial bubble follows the same psychological script.

The 4 Stages of a Financial Bubble
1. STEALTH Smart Money Buys 2. AWARENESS Institutions Join 3. MANIA Public Joins (FOMO) "New Paradigm!" 4. BLOW OFF Panic Selling

Retail Investors usually enter at Stage 3 (Mania), providing exit liquidity for the Smart Money.

How to spot the "Mania" phase:

  • Media Hype: Every magazine cover features the "hot asset."
  • Social Proof: Your cab driver, barber, or non-investor friends start giving you stock tips.
  • "This Time is Different": People justify insane valuations (PE ratios of 100+) by claiming the old rules of economics no longer apply.

Case Study 3: The IPO Hype Trap

The Phenomenon: In 2021, many new-age tech companies in India launched their IPOs (Initial Public Offerings).
The Behavior: Investors rushed to buy shares at listing, driven by Novelty Bias (loving what is new) and Social Proof .

The Result: Many of these companies were loss-making. After the initial hype (listing pop), the share prices corrected by 50-70% over the next year as fundamental reality set in.

The Lesson: An IPO is not a gift to you; it is an exit for early investors. Never buy an IPO just because it is "oversubscribed." Check the valuation. If you wouldn't buy the whole company at that price, don't buy a share.

Avoid the Graveyard

The best way to avoid these traps is not to be smarter, but to be more disciplined. A diversified portfolio rebalanced annually protects you from bubbles.

Review Asset Allocation

Frequently Asked Questions

Is it safe to invest during a bubble?

It is very risky. You might make money in the short term (Greater Fool Theory), but timing the exit is nearly impossible. It is safer to stick to your long-term asset allocation.

What is "Recency Bias"?

It is the tendency to think that the future will look exactly like the recent past. If the market has gone up for 3 years, Recency Bias makes you believe it will go up forever, leading to over-investing at the top.